Advertising Communication Strategy Analysis Of Jingdong Mall Based On Big Data

Since the development of the things more and more rely on the Internet, the value i s more obvious, and the product data of the Internet as its value gradually infiltrated into every aspect of our life. Especially in the e-commerce platform as the data carrier cas e, the stored data is of immeasurable value, so that the advantages of commercial enterpr isesfor data applications than other types of enterprises to be more deeply and widely bas ed on. This paper mainly relying on big data, starting from the relationship between big data and enterprise marketing, expounds the application value for large data Jingdong Mall, Jingdong Mall and the study of advertising communication strategy based on big d ata. The first chapter mainly illustrates the application of large data Jingdong Mall, The b eginning of the second chapter, from the advertising creative advertising techniques, positi oning, advertising media three aspects specific analysis and interpretation of the Jingdong Mall advertising communication strategy, highlighting its propagation characteristics, thr ough the depth analysis of the advertising communication strategy, further confirms the w idely application of big data in e-commerce industry. The last chapter summarizes the con tent from the macroscopic advertisement communication strategy of big data mining bas ed on Jingdong Mall, highlights, find the problems, to put forward suggestions for Jingdo ng Mall, as well as other large Internet data based on the business enterprise to provide re ference.