Research On Data Management Platform For Big Data Advertising Marketing In Company A

The rapid development of the Internet has completely changed the world we live in.The majority of Internet service is free.This free service is to get traffic and data.The most effective way of data realization is advertising business.Company A as one of the leading domestic mobile phone manufacturers,creating a new road for the realization of the mobile phone manufacturers advertising business.Company A has advertising system to help advertisers chose advertising media.The system can effectively solve the problem of lower cost media.But with the growth of delivery,it gradually achieves the bottleneck of reducing the costs of advertisers.Especially on the effect advertising,to pursue higher click rate and lower cost,we must find a more accurate population to target the potential users.Company A needs to establish their own DMP(Data Management Platform)to achieve the realization of big data,while solving the advertiser's precise delivery requirements.This research studies through the full contact with advertisers and the deep analysis of the company requirements,based on the large scale,full range,high continuity and high quality data of company A.Although the establishment of company A DMP later than Tencent,Alibaba and other parts of the domestic first-line Internet Co,the user base in the realization of data flow,resource reserves,and data diversity in company A have obvious advantages.On the one hand,DMP meets the needs of advertisers by reaching the accurate audience and tapping the potential users,which reduces the cost of advertising.On the other hand,DMP can help advertisers understand their products through the portrait description crowd based on big data of company A.The conclusion from data will be more accurate and more convincing than imagined by advertisers themselves.After verification of the actual case,DMP can effectively improve the accuracy of the delivery people touch up.It can also help advertisers to identify potential target users in order to achieve a better advertising effect,as well as bringing more advertising revenue and business cooperation for company A.