Big Data Era Cosmetics Advertising Straegy Chang Analysis Of Our Country

Big data technology affects the people change the way of consumption idea and consumption,blunt traditional advertising forms can no longer meet the needs of the consumers.In this background,this paper based on a large number of data analysis and consulting relevant literature,change from advertising media,advertising form and advertising language design change,analyze the cosmetics advertising strategy change in our country.Achieve big data analysis technology is the key to the success of advertising,cosmetics industry increase in the network media advertising,and at the same time the traditional media advertising is falling.In the face of more and more young people become the main groups of consumption,cosmetics ads are more diversified,soft advertising rise,Mainly has named ads,guerilla advertising and red net ads such as new forms of advertising.Advertising language design pay more attention to highlight personality,the pursuit of brand concept.Cosmetics advertising strategy adjustment is based on big data technology,data analysis technology to help advertising decisions,the real-time accurate,the process of advertising and provide a referencebasis for later advertising effectiveness assessment.In the big data technology background,advertisers only seize the chance of data analysis technology to adjust advertising strategy,to make advertising comply with the requirement of the development of The Times.The purpose of this paper is to through the analysis of cosmetic advertising strategy under the background of big data changes and the reasons behind,research data analysis technology the application of different phases in the process of advertising for enterprises provide some ideas for advertising.