Study On Passenger Online-Marketing Advertising Precise Strategy In Big Data Era

China’s auto industry, which acts as the pillar industry of the national economy, has developed slowly in recent years. While the competition among enterprises has become increasingly fierce. The homogenization of competition makes the car company’s marketing costs constantly increased, which has become the most difficult issues currently facing the auto companies. So many car makers pay their attention to the low-cost but high-efficiency online advertising. Today, With the development of the Internet information technology, our society has already entered the era of the massive data. Internet is a platform to generate massive amounts of data, which made the enterprise’s marketing activities have changed a lot, especially the enterprise’s network marketing mode. Such as the online advertising which appears on the Internet.In the era of big data context, whether the automotive online-marketing-advertising can make good use of big data, whether they have the ability to do car online advertising precise delivery and improve the effect of the online advertising have become the important factor to maximize vehicle network-marketing’s effect. In the above background, this paper uses the method of literature review, investigation, comparative analysis etc. Analyzing the present situation of the automobile network marking and the internet marketing advertising delivery, finding out the current problems existing in the automobile network advertising and putting forward the strategy of the advertising precision by the advanced internet users positioning technology, which based on the guide of the theory of the massive date and the online advertising.From the car business ad operations process analysis, the author puts forward six corresponding strategies to achieve the auto-enterprise’s online-advertising precision: getting to know their own accurate positioning, accurately positioning their target audiences, predicting audience psychology on the max degree, precisely controlling the delivery process, accurately evaluating the dissemination of the results, setting up the precise management platform. Finally, the author verifies the feasibility of the strategy mentioned by analyzing "Let repeated heart" marketing case of the new Buick Regal.