The Study Of Improvement Of Marketing Strategy To Iran Market For Building Material(Wood) Products Of MC Company

Building material products(Wood),as the only one reproducible material of the four raw materials,including steel,cement and plastic affects economics and human's life.It was used in widespread.Iran,as the main country in Asia economics,located heartland of West Asia,adjoins the Persian Gulf on the South,The Caspian Sea,Turkmenistan in the north,The Pakistan,Afghanistan in the east and Iraq,Turkey in the west.it is the important connecting link of silk road of ancient times.And,it is also an important country of The Belt and Road Initiative project of China.Iranian government would like to do much more government investment on infrastructure and real estate improving after many years of sanctions and isolation,and Iran's people have strongly purchasing power.According to some statistics,in next 5 years it was predicted he building material in Iran market will increase 4.2% each year.And there are 1.2millions-housing needs;there will be 12% the increasing in real estate.It is a good chance for MC Company to develop and extend more build materia l(wood)products business.How to increase and enlarge the market share in Iran in face of chance and challenge? It is research emphasis in this thesis.This thesis will unite sales marketing theory with practice and set Iranian wood market as study focus and finally get a new marketing improvement strategy for Iranian market.To finish the study,the author of this thesis will do research from the followings background information: using the knowledge in market sales,the author's many years' experience of importing &exporting on wood products.There will be a deep analysis on current situation of Iran market company sales policy and the prediction in future market of Iran wood products requirements.furthermore,the author will take the abundant reference experience of developing successfully on Europe and America market on wood products and provide the targeted sales improvement strategy.The findings of this thesis shows that,there are some market changes on Iran,including products species,different requirements on different area customers and different prices on different products quality.And there are also are useful and efficient marketing sales strategy relatively.Finally,it will make the product optimization,market resources reasonable allocation and improve the competitive power of MC company.Make the new sales increasing point come true.