A Study On3M Grinding Products Sales Strategy In Hei Long Jiang Wood Working Market

Heilongjiang has some of China’s biggest forestry resources, with itsexcellent conditions leading to the establishment of many woodworking andtimber processing enterprises. This rich timber market has also led to an increasein need for abrasive products. After the influx of a large amount of both dom esticand foreign abrasive product manufacturers,3M would also like to make themost of their brands influence, advanced techniques and buying power also wantsto become a leader within Heilongjiang’s timber market. Thus the purpose of thisdissertation is through the analysis of the features of Heilongjiang’s timbermarket and3M’s strengths and weaknesses to help3M find a strategy to increasetheir sales and expand their market share.Due to the instability of the global financial market, exports of ti mber andwooden products from Heilongjiang province have been affected. This has led tosome companies making efforts to reduce their costs and maintain operation,while they updating their manufacturing techniques, which has in turn led to adecrease in demand for abrasive products. At the same time, other brands havegradually been adjusting to their end-users needs, on the one hand lowering theirprices, improving their after-sales and customer services, while on the other handadjusting their prices to improve their competitiveness. These brands have alsobeen searching for new distribution companies to cooperate with to improveprofits.3M has been restricted by their market niche, product development,prices, customer relationships, and promotion strategy, so have had difficultyexpanding into the timber market. Facing a lot of problems in the market,competitors, distributors and the company itself,3M needs to seriously consideran improved market strategy to maintain their profits and achieve their s alestargets.In this paper, the use of marketing theory, strategic theory and thecombination of customer actual creation ideas, one is from the macroenvironment of Heilongjiang province, affecting the marketing results foranalysis, including the manufacturer’s own factors, user factors, competition factor, product factor, market factor, environment factor and so on. Second, onthe basis of above research combined with the status quo of the3M company,found that3M company in marketing problems and put forward solutions, moreimportant is3M deep mining company’s own competitive advantage, Finally thispaper gave advice concerning the application of safeguards, priorities include theadjustment of internal management, fluent communication and feedback in atimely manner is guaranteed for all marketing strategies.