Research On The Design Of Mobile Users' Lifecycle Market Support System Based On Big Data In Gansu Telecom

Along with impact and closure with the start of the 4G mobile communication network of commercial operation and mobile Internet technology rapid development,the implementation of Internet companies,led by Tencent QQ,micro letter Ott services for telecom operators of voice,SMS,MMS,SP value-added service class of business,market competition pattern of telecommunication operators happened great changes.Facing the competitive situation even more severe.Requires not only communication operators have a strong commercial sensitivity,to make timely grasp and deal with according to its traditional rival market to carry out the business and services,also need to pass to the user to provide differentiated communication products and services to maintain the existing market share and maintain the continuous growth of the income of the company.In addition,we must consider the impact and challenge of other potential competitors industry.At this stage for the traditional telecom operators,is in an urgent need and very important change and transition,now monopoly of resources communication operators in order to focus on the network operation mode has already not suitable for the current market demand,but a new direction and mode of operation also seems to have so far failed to find,still in an attempt and exploration period.Domestic telecom operators do not want to be pipelined,you should take the initiative from the business model,in the form of market competition,customer maintenance service mode for a transformation,to find something to suit the pace of the rapid development of today's society,truly realize a from the network operation mainly to network content operation combining the model transformation of service mode,so as to offer new services in the future high-speed mobile Internet time.This paper is focused on the study of Gansu Telecom based on data of mobile user lifecycle marketing support system design and research,from the aspects of the research background,the related concepts and the summarization of theoretical knowledge,status and needs analysis,program planning and design,project implementation and guarantee the detailed description and explanation.Finally,from the system after being put into production effect in practical application are summarized and finishing,proved under the new situation of Gansu Telecom ideas and means to the mobile user system operation,bring the enterprise of precision marketing,precision management,meticulous service,lean operations of the new development.