Research On Development Tactics Of Zhen Yu Ready-mixed Concrete Ltd.

In the 1990 s,the ready-mixed concrete industry in China has developed at a high speed.With the improvement of state requirements for environmental protection,it is forbidden to mixing concrete at construction site,which brings opportunities to the development of ready-mixed concrete ltd.In the first ten years of the 21 st century,with the booming development of the real estate industry,the ready-mixed concrete enterprise as the supplier therefore has to get fast growth.In recent years,along with the national implementation of a series of reform measures on real state,great changes have taken place on the ready-mixed concrete market environment,the market req uirement demand and the price of the ready-mixed concrete product decline gradually,growing competition has taken place between enterprises,vicious competition phenomenon occurs frequently.The influence to the enterprise which all brings unprecedented difficulties.So the reform and the adjustment of the ready-mixed concrete enterprise is imperative.This article first to describe the current operation of the zhenyu ready-mixed concrete ltd.Then sum up the main problems of enterprises from various sect ors of the current management situation,thus sum up the enterprise development bottleneck.Then analyze the characteristics of the macro environment and the industrial environment by using a series of model and sum up the internal resources and ability in the zhenyu ready-mixed concrete enterprise.And then analysis the external market opportunities and threats and internal strengths and weaknesses by using SWOT model.Finally according to the enterprise actual situation,choose the appropriate statics,ta ke enterprise future development measures,and design a method to evaluate enterprise development statics as a means of the evaluation of the statics implementation of the future development in the zhenyu ready-mixed concrete ltd,which provide guarantee f or zhenyu ready-mixed concrete enterprise in order to achieve the development goal.