The Evaluation Of The Core Competitiveness Of M Company Product Projects

The core competiveness is solely owned by the enterprise,which can bring economic benefits and support the sustainable competitive advantage of the enterprise.Small and medium enterprises which type are science and technology play an important role in economic development in our country.The core competiveness of small and medium sized enterprises is more and more concerned by public.This paper reviews the domestic and foreign research status of the core competitiveness of small and medium sized scientific and technological enterprises,and introduces the research content and research methods of this paper.This paper based on the product projects of RF-SIM and 2.4G active card of M company,using the theory of core competiveness,introducing the business model of product project of M company from R&D,production,sales and profitability and so on,and does the five force model analysis and SWOT analysis and get the preliminary result which shows that the core competitiveness of M company's product project level is "stronger".After combing a large number of literatures,we initially identified a series of indicators such as the core technology innovation capability,marketing capabilities,and so on and from the point of view of the product project,a questionnaire was designed.By issuing a questionnaire survey to the authority experts and senior managers of the enterprises,the indicators were selected for the second time.Finally,the evaluation index system of the core competitiveness of M company's products is established from five aspects and 16 specific evaluation indexes.Using the AHP analytic hierarchy process,we get the weight of the table through the issuance of questionnaires and interviews.This paper selects the fuzzy analytic hierarchy process to carry on the empirical analysis of the core competitiveness of M company's product project.By issuing the questionnaire to management and staff who master the core technology,we get the evaluation form of the core competitiveness of M company.The analysis results show that the core technology innovation capability,organization and management ability,human resources and marketing ability of M company's products are strong but operating security capabilities is general level.The comprehensive result shows that the core competitiveness of M company's product project is "stronger" level.Finally,this paper puts forward some suggestions to improve the core competitiveness of M company's product project from both project level and the company level.