Studies On The Evaluation And Promotion Of Core-Competiveness In Shineway Group

Nowadays the world is undergoing tremendous changes and companies are forever performing restructuring , especially after China's entering WTO , when competition between companies began to become more and more intense. Obviously our powerless domestic companies will experience trials of great storms in such fierce environment of competition. What can they depend on to earn the market' approval and how can they win the competition ? In the author's opinion , it's essential to cultivate and promote core-competiveness for companies because once it is formed , it will become these companies' strategic wealth and bring endless advantages to companies in competition.Shineway Group, restructuring from what had been Luohe Meat Processing Factory ,after more than twenty years' development especially in recent few years, has become a flagship corporation and has been playing a leading role in meat processing industury . It stands out from many companies of the kind and enjoys high popularity and fame .Besides , it has been champion in meat processing and vendition as well as profit. In despite of these , we ought to notice that it has many insufficiences in cultivating its core-competiveness and falls far behind in competition against its foreigh counterpart companies . With full opening in domestic markets and facing powerful foreign capital and international giant corporations , we can't helping worrying about Shineway Group's capacity of competiveness against its foreign rivals . We are worried about whether it can contiune developing briskly and talently showing itself in complex international competition.For one thing ,the article expatiates core-competiveness of domestic and foreign companies and probes into essence and peculiarities of core-competiveness ,then expounds key factors that influence core-competiveness , for another thing , the author establish a suit of indicator system for evaluating core-competireness . Finally , Shineway Group's core-competiveness was evaluated and anaysed by using the system. Through combining the outcome of evaluation and development of Shineway Group , competive strategies for promoting the corporation's core-competiveness were brought forward from such innovations as in technics , management, marketing and cultivation of corporate culture.