The Study Of Macro-quality Management And Quality Competiveness

With the development of economy and progress of science and technology, the growing products and services expand consumer's choice space, but intensify the enterprise's survival and the development pressure. It has focused on quality instead of quantity and price in competition, and quality has been a goal of a county,a district,an enterprise and every consumer. Taking Jiagsu Province as research background , this dissertation focuses on the study of macro-quality management and quality competivenessThe content of this dissertation is divided into five chapters. The first chapter simply introduces the background and significance of this study, research status at home and abroad, and research contents and train of thought. The second chapter mainly studies quality policy and regulation in China, and makes an evaluatin and research of some important macro—quality management practices of Jiangsu Province. The third chapter gives a macro—quality competiveness index which can shows quality level of a distrct objectively, and introduces the screening process of indexes in detail with an example of 13 cities in Jiangsu, through the construction of index system of quality competiveness and application of mathematical statistics method and establishment of mathematical model. The fourth chapter gives an evaluation model of quality competiveness for manufacturing industry from industry angle, which is an extension of theoretical and empirical analyses of chapter three. And considering the particularity of service industry, service quality competiveness is appraised by customer satisfaction, and customer satisfaction model is given. The fifth chapter makes a summary of this dissertation and research perspective.The innovations of this dissertation can be showed in five aspects:(1) This dissertation defined the connotation of Macro-quality Management, compared Product Quality Law with Product Liability Law, and gived the corresponding advice and measurement based on the lag of rule and law of food safety in China.(2) This dissertation constructed the appraisal index system of Developing city through quality in Jiangsu province, and discuss the amous brand development strategy.(3) This dissertation defined the connotation of macro-quality competiveness, constructed the Macro-quality competiveness model, and appraisd the macro-quality competiveness of 13 cities in Jiangsu. This dissertation also analyzed the relationship between QI and GDP, and the demonstration shown that the two positively related.(4) This dissertation constructed the quality competiveness model of manufacturing industry, and appraisd more than 1000 manufacturing enterprise by quality competiveness index of industry.(5) This dissertation constructed the customer satisfaction index model of service trade, and appraisd customer satisfaction of power supply enterprise in Jiangsu province. The result comfirmed the rationality of the model, and had guideliness to the manangement of enterprise.