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The Business Plan Of Tiaoshan Group's Potato Seed Breeding Construction Project Study On The Plan Of Commercial

Posted on:2016-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:Z G LiFull Text:PDF
GTID:2359330533458387Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
China is the world's largest potato producer,an area of 20 million hectares,more than a quarter of the global planting area,yield about one 5 of the total output.The potato planting are mainly distributed in Inner Mongolia,Gansu,Shanxi,Shaanxi,Qinghai and other regions.Which is the important region in Gansu province,because of its unique geographical environment for potato plant,the potato's quality is good,less plant diseases and insect pests,high starch content.Although the potato planting area is very big,but output per unit area is lower than the world average,long-term facing quality is low,the output is not high,severe disease problem.Domestic high quality potato kind of potato production capacity is low,single kind of potato varieties,cannot meet the increasing market demand,restricting the development of potato industry in China.Gansu Tiaoshan Agricultural,Industrial and Commercial(group)co.,LTD is a company with a long history of agriculture leading enterprises.Company based on agriculture,with the introduction of advanced management method,adopts the method of mechanization,standardization and centralization of potato production,which is also faced with the problem of insufficient seedling quality of potatoes.Tiaoshan group,therefore,USES the local advantageous natural environment to establish the potato kind of potato breeding base,production of high quality potato kind of potato,achieve the company's strategic transformation,enhancing the competitiveness of enterprises.This article first introduced the project business background,analyzes the necessity and feasibility of the project,the project implementation are analyzed in the process with the policy advantage.Next,from the market prospect of the product,product specifications and introduces the marketing strategy,clear the potato breeding program of competitive advantage.And then to the company's financing strategy,financial status,and analyze the project investment,from the Angle of profit of the project feasibility analysis.In addition,this article USES SWOT method to analyze the project,clear the risks of the project,and the corresponding countermeasures.Finally in this paper,the project organization structure,management mode,introduces the implementation plan,etc.Through the business plan shows that both from the perspective of project management and operation,or from a financial point of view,Tiaoshan group potato breeding base construction project and reasonable,has the stronger profitability and market competitiveness,have good market prospects.
Keywords/Search Tags:business plan, potato kind of potato, marketing strategy, market risk
PDF Full Text Request
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