Research On Marketing Strategy Of The Beidahuang Potato Starch

With the Chinese market economy development rapid, brought huge marketing demand and development space for potato starch industry. Meanwhile with the potato processing enterprises become more and more, the competitive pressure of starch industry also increasing. In domestic Beidahuang Potato Group Co.,LTD. is the top potato starch production enterprise. How to make use of the opportunity of the present external environment, make full use of its competitive advantages, research the market ing strategy that fits for the enterprise development, make sure that the potato starch market in a leading position, this paper focus on these situations research that makes greats significance.This paper use the marketing strategy related theory and kno wledge, under the modern Chinese potato starch market intense competition environment, combine with Beidahuang Potato Group marketing situations, makes meticulous research for group marketing strategy.Firstly, researched the internal and external environm ent of Beidahuang Potato Group, carefully analyzed the macro environment of the group potato starch, industry environment, industry competitiveness and group internal environment, know the situation of the group. Secondly, analyzed the group starch marketing condition, found that lack of brand awareness and the marketing group lack of training and so on. Thirdly, combine with the group practical situation, makes the marketing strategies that fit for the group development strategy. Finally, proposed the mark eting strategy implementation safeguard measure, to guarantee the group starch marketing work reasonably and orderly development.