Business Plan Of FanU As A Online Travel Platform

As China's economy is developing rapidly in recent years, the post 80 s young people step onto the stage of history, so people accumulate material wealth at the same time the ideas is also gradually with the world. The concept "Internet +" get into people's lives, penetrated into a lots of work and life today, the young white-collar workers who seek spiritual enjoyment, but also seek a more convenient and comfortable living conditions. The development of the tourism industry gradually is turning to backpacker' travel, more travelers pick up their bags and plan their trips by themselves. They can make friend with others, who have the common interest. This change gives more choices to consumer. They want to search more plan on the Internet, so the convenient travel advisory is needed. That is why I feel the UGC online travel platform has a big market.Based on combination of entrepreneurship and the related theories of management, I analyze the competition situation of the platform of online travel industry. And I make several major parts of the Fan U, as the focus of the company business plan. OTA is in the current outbreak, but after receipt of the pressure of industry leading enterprises and the threat of entrants, the competition is more intense in this industry, but this industry need is too bigger. While we have the Fan U community, it can offer free translation and guide service, with that tourists travel experience can be improved. The paper uses the Michael Porter's Five Forces Mode to analyze enterprise's competition in the industry, and find out the core competitiveness of the enterprise. After that I use the SWOT theory to analyze enterprise, through the advantages disadvantages opportunities and threats, after these four aspects analysis, I summed up the Fan U marketing strategy. According to the analysis, I get a conclusion and know how to make plan. Through my system thinking, I make the strategy of the company. This page can make me get an in-depth knowledge of my own company, and get a deeper understanding of development of the industry. Through the analysis of the industry, and management theory, combining of the web site development direction, profit model, marketing strategy for effective planning.Finally, we draw a conclusion that the project of the Fan U has good market, and the prospect is cheerful. The business model can make profit, and has high practicability.