Business Plan For An Online Travel Agency

This final project corresponds to a Business Plan proposal of an Online Travel Agency named trips2 get.It will be a company created in order to close a gap identified in the touristic market.It will be an innovative company that brings an option to customers to arrange trips through internet spending less time and with more effective results.This project will start with a presentation of the background to understand how is the market in the present and the current status of the project.Them a research will be made to know more about the technological options that are existing and leading the world.The literature review will be made to know more about the touristic and technological sectors in order to have basis to structure the business.After the research,the competence will be analyzed in order to know what they are offering and detect the gap in the industry and define the strategy to close it.Once the strategy will be defined,them the company will be described including its legal structure,ownership,advisory board and personnel structure.To continue with the developing of the project,the marketing plan will be described,defining the target,the channels of distribution and different strategies to approach the target.Them the operational part will be described defining the operational and administrative processes to run the company.At the end,the financial part will be developed considering the cost structure and different scenarios making suppositions.Reaching a market share of 5% in the first year,8% in the second year and 12% in the third year,the IRR is 36% and a MIRR of 31%,therefore,it is an attractive business for investors.