| The business plan is the XZY online travel company written for theentrepreneurial team, shareholders and venture capitalists to conduct afeasibility analysis, investment decision-making and implementation.The value of Chinese tourism market in2009reached1.26trillionYuan with more than15%annual growth rate. The market is very large. Inthe past ten years, the domestic tourism industry solved the travelingproblems for the Business Travel users. With the increasement of income,the tourists are no longer satisfied with traditional organized tour and prefermore personalized tourism service and products. As the leading companyof tourism C2B, Priceline has become the world’s most valuable onlinetravel company.Based on the successful experience in overseas, thebusiness model has been validated and accepted by the people who wereborn in the1980s and1990s and there is still an increasing demand ofpersonalized service and products and the traditional tourism products canno longer meet the demands of such users. Therefore, the XZY online travel company’s founding team target on the above market opportunities.The startup team has all the keys for this successful operation of thisproject: experienced entrepreneurial team, excellent technical ability, clearand reasonable business model, good marketing strategy, etc.This thesis adoptes PEST environment analysis, Porter’s five forcescompetitive analysis, SWOT strategic analysis, STP positioning4Cmarketing strategies and other methods in this study, also forecasts theproject costs, cash flow, future earnings and risk assessment.Finally, we draw conclusion that the project of the XZY online travelcompany has good market growth with good profit model and itsfeasibility. |
PDF Full Text Request