Research On JSXG Group’s Internationalization

With the speeding up of economic globalization,the internationalization management strategy has become a key to enterprise survival and development.In our country’s economy after entering the new normal,no matter what it is a state-owned companies or private companies,all need to rethink their internationalization management strategy,and combining with the reality of the corresponding adjustment,and then make a suitable for their own international operation strategy.JSXG group since its inception,with its production and business operation ability and engineering machinery in the international market and business environment to develop the corresponding international operation strategy.Under the guidance of the strategy,JSXG group’s internationalization management ability gradually improve,international market share is rising steadily,in the process of its international operation,however,also met with the international market development ability needs to improve,low international market share,brand awareness is low,low against the international risk ability is a series of problems.The existence of these problems directly affect JSXG group the further development of the international market.International operation strategy in order to solve the JSXG group the problems in the implementation process,based on the international operation strategy in the international market development ability as the breakthrough point of the research,build JSXG group international market development ability of the weighted linear model,and using internal IFE matrix analysis and multi-index comprehensive analysis method,combining with the spot investigation,the author of JSXG group of JSXG group production ability,marketing ability,service ability and so on carries on the comprehensive evaluation.Through assessment JSXG group’s internal conditions in a strong,but strong is not very obvious conclusion.In the assessment,also found JSXG group exists in the process of internationalization management of international market share is low,further strengthen our capacity for independent innovation,resist the ability of international risk lower a series of problems.To solve these problems,the author put forward independent research and development for JSXG group international operation strategy and the combination of enterprise outsourcing,to improve the core competitiveness of enterprise;With the help of stick a card "brand;Maintain old customer and develop new customers;Establish enterprise alliance,international risk sharing optimization measures,etc.