Research On Market Development Of International Project Contracting

With the long-term and stable development of the domestic economy,the total amount of the national economy reached a new height.Coupled with the increase of the efforts in opening to the outside world,more and more countries have established long-term trade relations and cooperation with China.These have promoted the overseas expansion of abundant domestic enterprises.Many of them absorbed advanced technique and managerial experiences from foreign industries continually during their development,and also have improved a lot in the service quality.In addition,with the adequate financial support,many overseas contracting enterprises have already reached significant achievements.The development of Algerian market which involved in this article is a representative case.Through over 10 years' effort,China Railway XX Bureau has entered various fields of Algerian market and has established long-term friendly relationship with Algerian government.However,with the increasingly saturated market and slow economic growth in Algeria,the government formulated a series of macro-control measures to support the native enterprises,such as strengthening the review of foreign enterprises,increasing the difficulty of foreign exchange,etc.These measures hindered the development of the foreign enterprises to a certain degree.Against this background,this article takes the China Railway XX Bureau Group as the example,comprehensively and systematically researches the Algerian engineering contracting market with application of the international engineering contracting theory and marketing theory;detailedly discusses the opportunities in Algerian market segments;studied the characteristics,advantages and disadvantages of Chinese enterprises in Algerian market.Combined the analysis of the advantages and disadvantages of China Railway XX Bureau Group in Algeria project contracting market as the example,the article offers the development strategies to the enterprise which mainly include providing capital support,promoting the enterprises to "Walk Out",promoting Chinese Standards entering Algeria market,coordinating the competition among Chinese enterprises.And the corporate level includes promoting business transforming and upgrading,strengthening the construction of talent team,improving the technical advantages,practicing the localization of construction insistently,operating in diversified ways and reaching the mutual-benefit with partner,etc.The article provides certain ideas for Chinese enterprises on the development of Algerian Market in the future.