A Study On The International Market Developing Of Our Country's Machine-Electron Products

As one of the largest commodities in the international market,machine-electron products are highly important to both domestic and international trade.Our country also regards the improvement of the export of machine-eletron products(MEPS) as one important strategic target for economy development, and implements a series of supporting or encouraging policies.The international market developing of our country's MEPS is one of the important and basic components of the strategy on directing the national economic development in the long term.It's quite practical to know how to develop the international market of MEPS farther in order to keep the economy developing continuously.After 40 years' development, we made a rapid progress in the strength and quantity of the export of MEPS as well as the international market developing.But in this process, many problems still exist.Such as,the centralized export market,export which highly depends on developed countries,the MEPS exported mostly by the way of OEM and improvement trade.At the same time our internal economy is stepping into a benign development cycle stage by stage.That creates a nice environment for the international market developing of MEPS.And depending on our machine-eletron industry's scale and economic strength,it has established a stable material base for the international market developing.What else,with more reforms on foreign trade system and the actualization of our country's encourageing or supporting policy,our international market developing of MEPS has a good future.Meanwhile,firstly,with the fast development of high-tech industry,the globalization and stepping of the global structural adjustment,the global expansion of multinationals,the increasingly integrated regional economy,the world economy keeps increasing continuously.And the international trade will increase more quickly.All of these have both advantages and disadvantages to our International market developing of MEPS. Secondly,international market requirements are also changing and developing constantly. Faced with the quickly changing states of circumstances, we should adjust and improve the stratagems as well as the Countermeasures for our export of MEPS.Based on the above-mentioned reasons and conditions, this paper takes the summing-up of the history,actuality and efficiency of our MEPS'international market developing as its foundation.Then it analyses the internal and outer environmental factors which influence the market developing of our country's MEPS.And then it puts forward the two developing stratagem of international market about our MEPS.One of them is the combined strategy of market diversification and breakthroughs made in the key areas.The other is branding strategy.