Research On Problems And Countermeasures In The Management Of Government-led Exhibitions In China

The exhibition industry is composed of political, economic, scientific and commercial, and has not only the economic benefits of local development, but also the city's reputation, the promotion of urban infrastructure construction, and the improvement of the quality of urban civilization. The favor of local government.Government-oriented exhibition as a unique type of China, often with a certain degree of financial protection, not only to enhance the overall influence of the show, but also for the development of regional exhibition industry provides a powerful driving force.But at the same time should be seen that some government-led exhibition exhibition is not very satisfactory, cost a lot of manpower, material and financial resources, but failed to achieve the desired results, exhibition management procedures exist in the exhibition approval management of the long and disorder, Such as strong color, high degree of specialization, government management dislocation and other issues, people began to question whether the government-led exhibition of the current management model is consistent with the law of market economy development, will affect the operation of the exhibition market and business operations.With the bottleneck problems encountered in the development of government-led exhibitions, many scholars have also studied the relevant issues and put forward countermeasures,but the previous research results mainly focus on the characteristics of the exhibition industry and other aspects of this paper to our government-led As the research object, proceed from the aspects of the quantity, scale and main form of the government-led exhibition in recent years, and grasp the present situation and essence of the government-oriented exhibition, and deeply analyze the positive role and the existing problems of the government-oriented exhibition.The theory of enterprise-style government has the advanced position in line with the requirements of the times, focusing on the thinking and long-term planning of the entrepreneurial spirit, focusing on the management idea of decentralization, paying attention to the relationship between cost and efficiency,There is a sense of responsibility, emphasizing customer orientation, believe in the power of the market,advocate the introduction of competition mechanisms in public services, to encourage more organizations to participate in public service providers to rely on free competition to further improve the efficiency of the use of resources. On the basis of relevant research, this paper analyzes the relevant theories of the new public management field from the perspective of enterprise-based government theory,analyzes the useful experiences of domestic and international exhibitions through G-city logistics exhibition, and based on the actual situation of our country, Leading exhibition management, to promote the continuous and healthy development of the exhibition industry.In the management of government-led exhibition should strengthen macro-control, rationalize the management system, improve the government and market division of labor; change management, improve the level of public services;clear their own positioning, change the evaluation method. At the same time, we should improve the relevant policies, improve the relevant laws and regulations;introduce competition mechanism to promote the process of marketization, give full play to the role of social organization, optimize the business environment of the exhibition industry.