An Analysis Of The Role Of Local Government In Promoting The Development Of Exhibition Industry Cluster

MICE industry is an important segment of industry of modern service industry, major exhibitions, conferences, festival activities and incentive travel. Shanghai building four centers to accelerate the development of the exhibition industry, the need to speed up the adjustment of industrial structure based service economy, but also the construction of Shanghai International Trade Center one of the main tasks of. Zhabei District, Shanghai development of headquarters economy has become a "rising star". Effort to create the Zhabei District of Shanghai North Pearl "rising from the hardware and software aspects of efforts to build their own exhibition brand.In the development process of industrial clusters, the local government is one of the behavior subject of industry cluster, the cluster formation process of played a key role. In this paper, the Zhabei District as an example, first discuss the present situation of the development of Shanghai and Zhabei District Convention and exhibition industry; Secondly analyze the Zhabei District government for the development of the exhibition industry cluster in the role from four aspects of production factors, demand conditions, related and supporting industries, corporate strategy and competition etc.; Finally clear the important role of government in the development of the exhibition economy in Zhabei District, puts forward some countermeasures and suggestions of the exhibition industry development of the government, including:Develop the development of exhibition industry support policies;Strengthen professional exhibition venue facilities; Build exhibition industry service platform to strengthen the function of exhibition industry; Strengthen the convention and exhibition industry cross-regional exchanges and cooperation.