Research On The Marketization Of Tianjin Government-led Exhibition

As a fast-growing service industry,the exhibition industry plays an important role in expanding market consumption,promoting industrial upgrading,strengthening foreign exchange and stimulating local economic growth.The role of government in leading exhibition can not be ignored.In recent years,with the the provisions of“Central eight provisions” and many other policies introduced,the government-led exhibitions have begun to seek the transformation of the road,turn to intensive,market-oriented and professional.Tianjin is also exploring the transition in such environment.However the exhibition scale,exhibition hall and the surrounding facilities and other aspects are improved,compared with Beijing,Shanghai,Guangzhou,Chongqing and so on,there is still a big difference,Tianjin exhibition industry still has a lot of room for development.Therefore,it is of great significance to analyze the problems existing in the development process of Tianjin government-led exhibition and explore the countermeasures of market development.In a mature market environment,the government can no longer be in charge,but should change the way,retreat behind,do a "support".Marketization is such a change that requires the government to make a difference.In the study of Tianjin municipal government-led exhibition,this paper from the micro and macro perspectives,namely,the government-led exhibition project and the government-led exhibition industry to research,through the collection of exhibition project data and policy materials,use the comparative analysis,content analysis and other methods,To research the problems in the development of Tianjin exhibition industry.For the marketization of government-led exhibition project,this paper collect the government-led exhibition projects' data from 2011-2015 of Tianjin,and analysis the current situation from size,type,industry,and concluded that in the development process of Tianjin government-led exhibition projects,There are three main types: first is the full participation of the government,the second is government authorized management;third is government nominal support.From the transformation of the mode of operation,the role of market subject gradually highlighted,the paper then analyzed the three main market subjects,that is government organs,industry associations,exhibition enterprises,and contrast with the overall situation of the country.In summary that Tianjin government-led the exhibition project have a lot of problems,such as government exhibitions accounted for a larger proportion,the degree of marketization is not enough,the competitiveness of exhibition enterprises is insufficient.In the study of government-led industries,By reference to Germany,Singapore and other cases and the functions and responsibilities of the government should have in the marketization,analysis the Tianjin government's functions.And then use the content analysis method,to encode 52 policies ofTianjin to support the development of the exhibition industry,and get the result that layout of policy is not reasonable,the content is too general and there is a repetition of the content,the implement of policy was insufficient and so on.Through the analysis of the above two aspects,this paper finally gives the measures from the aspects of exhibition project and industry.In the exhibition project,the government can enhance the market operation by clarifying the relationship between the market entities,use the market financing and market-oriented management tools,etc.In the leading exhibition industry,the government can streamline the functions of administration,build a sound industrial development policies,cultivate quality exhibition enterprises,to increase the exhibition industry market operation of the strength.