Research On Key Influencing Factors And Development Countermeasures Of Exhibition Industry In Kunming

Exhibition industry mature development in foreign countries.In recent years,the exhibition industry catch people eyes in many cities and it has made some achievements in many field. Kunming exhibition industry on the right track gradually and to become an important indicator to driving economic development in Kunming. However, due to the late development of exhibition industry in Kunming, the exhibition industry lags behind many cities, we need to learn more about the impact factors of the development of the exhibition industry in Kunming and comprehensive analysis the development of exhibition industry in Kunming, in order to advancing the development process of the exhibition industry.This paper analyzes the current situation in Kunming development of exhibition industry and analyzes exhibition industry development effectiveness and understand the problems through field visits. At the same time by collecting online data collation, summed up the number of every year, every game exhibition area, the main exhibition, exhibition mode, classification brand and industry classification, comparison by horizontal and longitudinal.a series of factors of exhibition in Kunming will be obtained.Secondly, through expert questionnaires, nine of the more important factors be found in many factors, then the second questionnaire by experts, combined DEMATEL methods, indicators filtering. Analyze the causes and the center of each factor. Finally the factors origin drawn relationship diagram, draw the key factors.Finally, the analysis of the key factors in Kunming exhibition industry on the basis of reasonable suggestions for the development of the exhibition industry in Kunming.