Current Situation And Countermeasures Of Network Marketing Of Tiancheng Swimming Industry

With the development of Internet technology and the development of the Internet,online shopping by the users love,the enterprise to develop the network marketing has become an inevitable trend.But because of the particularity of the garment industry,to carry out network marketing is still facing great challenges.This paper analyzes the environment of Tiancheng swimming industry,pointed out the advantages and disadvantages of developing the network marketing are Tiancheng swimming industry,opportunities and threats,combined with network marketing theory and practice method,according to the characteristics of the apparel industry,with the combination of 4P and 4C strategy is the way to carry out network marketing.Tiancheng swimming industry put forward in the implementation of specific strategies in the swimming Tiancheng swimming industry in the products to meet consumer demand strategy how to design swimwear,cost pricing strategy of price should be controlled within the scope of what consumers can accept,Tiancheng swimming industry how to build to provide consumers with a convenient channel strategy and communicate with consumers good marketing strategy Tiancheng swimming industry to develop what activities.Through the Tiancheng swimming industry network marketing strategy and program development,in order to promote Tiancheng swimming industry network marketing to provide reference.