Research On Development Strategy Of Heilongjiang TF Swimming Club

With the rapidly development of living standards, leisure and fitness industry develop fast. And the competition is more and more fierce. Development strategy is the corporate decision-making level of the changing market environment to achieve greater profits and achieve business goals by taking a series of methods and measures. Formulate and implement the TF swimming club development strategy for enterprises to deal with complex and changeable market environment, promote an enterprise competition ability of theoretical and practical significance.First, this paper used the PEST analysis and Five Forces model to analyze the external environment of TF Swimming Club. Then TF Swimming club's development process and current situation were analyzed combined with fitness industry status. This paper pointed out the Club's opportunities and threats, the strengths and weaknesses by SWOT analysis.Then the paper builds the development strategy of the TF Swimming Club. It explicates the club's short-term, long-term strategic objectives, and draft the quality strategy, brand strategy, differentiation competitive strategy and talent strategy combined with the product characteristics. Finally, to ensure the implementation of development strategies, this paper presents the strategic safeguard implementation of TF Swimming Club. By optimizing the organizational structure, shaping the core competitiveness of the enterprises, improving management and performance evaluation mechanism, establishing people-centered scientific management, creating enterprise culture, Development strategies will truly fast the development of TF swimming club.