The Study On The Development Strategy In The Rural Tourism Of Huchen Country Based On Tourists' Satisfaction

Rural tourism is a common product of market demand,the national policy and rural development requirements.The development of rural tourism is an important means to achieve the new rural construction and a key ring,to achieve both objectives of the new rural construction and to promote rural economic development and progress,with outstanding contributions and important role in solving the three agriculture-related issues.In this paper,general situation of rural tourism research and development,Hu Chen Township of Ninghai County's rural tourism development overview are made,and analyze the situation and chanllenges of Hu Chen township of Ninghai county's development,analysis of questionnaire is adopted to analyze tourist satisfaction in order to obtain rural tourism development strategy.For better achieve the transformation of the local economy and the sustainable development of rural tourism,as well as offer some reference methods and theoretical guidance to the development of other areas of rural tourism.Through the tourist satisfaction survey found the following problems of rural tourism development in Huchen coutry:(I)inadequate infrastructure;(II)the lack of appropriate management personnel;(III)the presence of homogenization of the tourism product;(IV)the quality of tourism services needs to be improved;(V)lagging ideas.For the above problems,we propose the following development strategies :(I)scientific planning of rural tourism development to achieve sustainable management;(II)to broaden the financing channels for rural tourism,improve infrastructure;(III)full play the main role of farmers,holding rurality;(IV)to enhance the cultural charm of rural tourism,building rural cultural products;(V)adapted to local conditions,nurturing rural tourism projects.