The Research Of "Nongjiale" Tourism Development Problem In Pingxiag Yang Qi Township

In the 1980 s,under the market supply and demand and the national policy of poverty alleviation,Nongjiale tourism gradually emerged in different places.Now,Nongjiale tourism,provided to let tourists ‘have farm dinner,live in farm house,do farm work,buy farm products and enjoy farm family happiness',has become a hot topic of pubic consumption.It has positive effects on optimization of rural industry structure,construction of new countryside and perfection of the tourism market.Since the last 90's,Nongjiale tourism has been developing in Pingxiag Yang Qi township,the labor employment rate has increased,the related industries have been promoted and the new rural construction has accelerated.However,there are still some problems in the current development process of Nongjiale tourism.Based on a comprehensive study of domestic and foreign literature and the current situation of Nongjiale tourism in Pingxiag Yang Qi township,this thesis analyzed the development of the Nongjiale tourism in Pingxiag Yang Qi township by field interview and questionnaire survey.This thesis points out the development problems and finally puts forward the basic goal,train of thought and concrete measures of Nongjiale tourism in Pingxiag Yang Qi township.The thesis consists of five parts.The first part is the introduction,introduces the research background,research purpose,research significance,domestic and foreign research status,research contents and methods.The second part is a brief introduction and theoretical basis,including the tourism concept,classification,characteristics and theoretical basis of Nongjiale tourism.The third part is about the development status of Nongjiale tourism in Pingxiag Yang Qi township,including the general situation,development characteristics,operation mode and development effect.The fourth part analyzes the operators' questionnaires and the tourists' questionnaires.The fifth part pointed out the development countermeasure of the Nongjiale tourism in Pingxiag Yang Qi township,including the basic goal,thought and concrete measures.