Development And Implementation Of Sinopec Guangdong Petroleum Company's Strategic Development Plan

Corporate strategic planning is based on the status and changes of the external environment and their own conditions to develop and implement strategies,and in accordance with the results of the implementation process of evaluation and feedback to adjust the process to develop a new strategy.2013,China Petrochemical headquarters clearly stated that " the construction of a world-class energy and chemical company," the long-term development goals,decided to vigorously implement resource strategy,market strategy,integration strategy,international strategy,differentiation strategy,green low-carbon strategy,the establishment has China petrochemical characteristics of development.Sinopec Guangdong branch of the China Petrochemical Petroleum operates the largest oil product sales,and the duty to strive to become the vanguard of corporate sales,top-notch performance and achieve first-class management.Since the China Petrochemical plans since 1998,the company has experienced extraordinary development stage,super speed,the province has built a basic coverage of the oil,non-oil,storage,pipelines and other terminal network,with strong market competitiveness and profitability.At this stage,with the liberalization of the energy market,large domestic and foreign energy companies to accelerate into the market,taking flexible means of competition,continued to seize sale terminals,carve up the market share,the company is facing unprecedented development of resistance and competitive pressures,we must re-angle to re-examine and consider the future development of enterprises to adjust the strategic planning imperative.This paper analyzes the historical performance of Sinopec Guangdong Petroleum Company,the current situation,the external environment and their own strengths and weaknesses,identify business opportunities and external threats and internal strengths and weaknesses,with the company's development strategy matches the SWOT analysis,the use of quantitative strategy matrix QSPM from the qualitative and quantitative point of view established a strategic cooperative overall cost leadership core business a competitive advantage with customers and diversified development strategy,a clear corporate mission and vision for the next three years the company's proposed development plan and goals,scientifically develop and adapt the business development goals of customers,oil,natural gas,non-oil market and the overall marketing,personnel,brand,enterprise cooperation,QSHE other major business intelligence and corporate strategy and functional strategies.In accordance with the general framework of the implementation of the company's strategy,through the implementation of optimizing gas stations,filling stations,non-oil,transportation logistics,distribution network,the establishment of efficient and standardized administrative and management model and other strategic measures and internal audit,government,and other aspects of style construction supervision and security reform,scientific and effective solutions for the enterprise successfully achieve strategic planning objectives.Develop strategic planning,not only for Sinopec Guangdong Branch of oil continued effective development of great significance,and want to sell the entire Chinese petrochemical enterprises to further optimize the adjustment of enterprise development strategies to provide valuable ideas.