Research On Changhe Suzuki Automobile Co LTD Development Strategy

With China's rapid economic growth,automobile enterprises rapidly expand capacity,the development of China's car market is much higher than the international average speed,in the foreseeable future,as the auto industry of national economy pillar industry,the development space and potential is very large.In recent years,with the sustained and rapid development of economy in our country,the development of independent brands also made great and significant achievements.The choice of its development strategy relationship has far-reaching influence.How to promote the sustainable development of independent brands in China are more concerned,China's national economy sustained,rapid and healthy development,the government issued car preferential policies to encourage car to the countryside subsidies,to support independent production,independent research and development will have a huge boost to the independent brand automobile industry,to provide greater market space.The process of thesis writing has system combining theoretical study and practical problems.According to the theory of strategic management,international business theory is used as guidance,combining qualitative analysis and quantitative analysis of analogy analysis;Guided by the qualitative analysis method and quantitative analysis,analogy analysis for example,fully consider the changhe suzuki automobile co.,LTD.,are faced with the opportunities and challenges.Access to a large number of Chinese and foreign automobile industry data,understand the changhe suzuki automobile co.,LTD.,development,current situation and future development trend,on the basis of study of changhe suzuki automobile co.,LTD.,China business strategy and countermeasures.Collecting evidence argument,case,etc.,right to refer to the auto industry at home and abroad in journals,newspapers,some comments and reviews,tried to make the dissertation more close to the industry,close to changhe auto group co.,LTD.Research aspect,pay attention to the opinions of the experts and scholars,operable and reliability,theory with practice.