Development Strategic Research Of ZC Taiyua Company

ZC Taiyuan Company is a traditional locomotive manufacturing enterprise,which make a great contribution to the development of China railway transportation.China’s rail transit equipment has entered the fast track of development.According to the 13 th five-year plan for railway development,the annual sales revenue of China’s rail transit equipment industry will reach 872.5 billion yuan by 2022.In the meantime,Rail transit equipment manufacturers are also faced with the urgent problems of "accurately grasping the market demand prospect of rail transit vehicles,parts market,and supporting equipment market","understanding the potential market demand of major cities","mastering the investment in export market" and "mastering the development strategy and potential threat of competitors".Facing opportunities and challenges,how to determine the company’s competitive strategy and win the competitive advantage in the future locomotive and vehicle market is the main issue facing ZC Taiyuan Company.Therefore,this paper studies the development strategy of ZC Taiyuan Company to facilitate its sustained and rapid development.The paper first makes an introduction of the domestic and foreign research dynamic,development strategy related theory and strategic analysis tools,and using the method of theory with practice,taking Taiyuan ZC company as the research object,combined with the development characteristics of rail transit equipment industry under the new period,makes analysis of ZC Taiyuan company for the development present situation,summarizes the characteristics of enterprise strategy under the new era.Applying SWOT and PEST strategic analysis tools,analyzes the internal environment and external environment under the development strategic background of ZC Taiyuan Company.During 13 th five-year plan,ZC Taiyuan Company’s development will present a higher growth rate and bright market outlook,but also face increasingly fierce competition,ZC Taiyuan Company should be to foster enterprise core competitiveness for the first rule,taking enterprise vision and mission,the company’s overall strategy,competitive strategy,functional strategy,and specific strategies as guidance from top to bottom.In business development,dynamic supervision is implemented based on the changes of the company’s own situation and external environment.In the meantime,centering on the strategic thinking of "One core,Two supports and Four transformations",we will achieve our strategic goals.