Research On The Development Of Rural Tourism Resources In Jiangxi

In recent years,China’s rapid economic development,improving people’s living standards,tourism as a way to get people’s recognition of leisure.As a new way of tourism,rural tourism is gaining people’s favor with its characteristics.The state also attaches great importance to the development of rural tourism.Jiangxi province is a big agricultural province with beautiful natural scenery and obvious ecological environment.With the development of rural tourism resources in Jiangxi Province as the research object,based on the analysis of Jiangxi province rural tourism development status,selection of Huangxi village Xiushui County of Jiangxi Province as the research sample,using literature method,survey method,case study method and research method etc..Firstly,the relevant concepts of the definition of rural tourism,the main mode of development of tourism resources in rural China,the rural tourism development of the domestic and foreign research,and combined with the specific area of analysis,has introduced the development of rural tourism resources in the United States,Japan,Europe,foreign Leah Australia and China’s Beijing,Shanghai Shenzhen,Chengdu rural tourism resources development situation,and then through the investigation of Huangxi village rural tourism development situation,carries on the analysis with the SWOT model,a comprehensive analysis of the development of rural tourism resources in Xiushui County Huangxi village from the strengthsweaknesses opportunities and threats of the four aspects,based on the development of rural tourism resources in Jiangxi province in conclusion,summarized in the development process in the face of difficulties.Finally,the development of rural tourism in Jiangxi Province,from the government,personnel training,management mechanism,marketing mode,financing channels,service optimization and other aspects put forward to promote the Jiangxi province rural tourism development suggestions.This study provides a reference for the development of rural tourism resources in Jiangxi province and the development of rural tourism in Jiangxi province.