Research On The Evaluation Of The Development Level Of 5A Rural Tourism Sites In Jiangxi Province

In rural revitalization,industrial prosperity is the core,and tourism is a specialty industry that can boost the high-quality development of rural industries.Rural revitalization has laid a good foundation for the accelerated development of rural tourism,and the growth of rural tourism has injected strong impetus to rural revitalization.However,at present,the rural tourist development system has not matured,and there are many problems in the development of the correct evaluation and theoretical guidance.Tourism exhibition in rural areas of Jiangxi Province has good basic conditions and development opportunities,but there are also problems such as immature rural tourism development system and unbalanced regional development.Therefore,this paper takes 23 rural tourism spots in Jiangxi Province as the research object to carry out the evaluation research on Tourist exhibition in the rural regions of Jiangxi Province,We will further promote the transformation and upgrading of Jiangxi’s rural tourism industry.The main research content of this paper includes three parts and six chapters.The first part is composed of the first chapter and the second chapter.This paper mainly expounds the research background,research contents,methods and technical roadmap,research purposes and significance,and summarises the the relevant literature at home and abroad and lays the theoretical foundation of this paper.The second part is the most important.The third chapter this paper presents the overall situation of the research area and the evaluation index system,and constructs the evaluation index system of rural tourism development level in Jiangxi Province,which covers four sub-layers of "the economic advantage of tourism,the tourism social and cultural advantages,social and cultural benefits of tourism,tourism ecological benefit and market conditions" and 19 evaluation indexes.Data weight was determined both subjectively and objectively comprehensive weighted.TOPSIS comprehensive evaluation method was adopted to carry out four subsystems evaluation and comprehensive evaluation to analyze the level difference of rural tourism development in Jiangxi province.The fourth chapter analyzed the evaluation results,and the fifth chapter summarized the common problems,Suggestions for the development of 5a-level rural tourism sites spots at development of 5A rural tourism spots,The third part,the sixth chapter,summarizes and prospects the paper.This paper is innovative in terms of research Angle and content.On the one hand,it takes 23 5A rural tourism spots as research sites.On the other hand,the method of combining qualitative and quantitative research is adopted to evaluate This makes the results more scientific and accurate,and provides a certain reference fo scholars to fully consider the impact of emergencies when studying related fields in the future.Through research,it is concluded that there are common problems in 5A rural tourism spots in Jiangxi Province,that is,the regional development is not balanced,the overall development level needs to be improved,and in urgent need of intelligent and digital development.Lack of talent team construction,the quality of employees to be improved;Homogenized development of rural tourism products;The theme features are not obvious,the brand effect is not good.Therefore,put forward the solution measures,That is to give priority to planning,clear positioning and development direction of this region,clear regional positioning and development features;Strengthen the land support policy,innovation rural tourism land model;Improve the rural tourism management mechanism,Strengthen the integration of rural tourism and industry;Strengthen the awareness of villagers to absorb talents,improve service quality,and establish a sound benefit distribution mechanism of rural tourism industry.