Evaluation And Improvement Of GS Bank Core Competitiveness

As a state-owned commercial bank which develops early in China,GS bank insists on operation principle which is to “realize sustainable development through integrity” since 1984 when it was established to actively explore financial innovation,continuously enlarge asset size,and constantly strengthen business capacity.As reform on financial industry in China is continuously extended and deepened;foreign banks enter into China in succession;and various kinds of Chinese-funded banks arise;all of these contribute to increasingly drastic competition on financial market.Meanwhile,factors such as shrink of interest spreads of deposit and loan and diversification of investment channels result that living space and development space of commercial banks is shrunk constantly.Only promoting self principal competitiveness,could commercial banks keep unbeaten under drastic market competition,blaze new trails in a pioneering spirit,develop better and quicker,and become the strong performer within the industry.Core competitiveness refers to a kind of competitive power which develops based on accumulation of unique knowledge technology of the enterprise under a certain system and scope.Success of an enterprise roots in main competitiveness of such enterprise and its maintenance on advantages of competitiveness;such competitiveness will be reflected through multilevel and diversification,including peculiarity of technologies,advancement of organization structure,super-strong human resource,etc..To gain more clients under fierce competition,to occupy most part of market and to have relatively high competitiveness,core competitiveness shall be improved.Therefore,GS bank shall shoot the arrow at the target that they shall do something necessary and do not do something unnecessary to find out their position in market,confirm direction of future development,develop stable and excellent client groups,attract strategic investors,perfect management mechanism,establish advanced enterprise culture,and complete inner control system;make itself remain invincible by enhancing internal and external forces and cultivating core competitiveness.The paper will conclude existing methods on evaluating core competitiveness of banks,then will set up a new evaluation system aiming to develop core competitiveness of state-owned commercial banks.The paper will also assess existing core competitiveness owned by GS bank from aspects of security,liquidity,profitability and growth,and point out problems encountered by GS bank in the course of development such as weak ability on business development,customer service,and low innovation;then present suggestions on related measures such as improvement on innovation ability,profitability,strict risk prevention,hoping to enhance the core competitiveness of GS bank.