Evaluation Of Core Competence And Improvement Strategy Of China Railway Electric Company

With the increasing competition pressure of railway construction enterprises and the increasing export of railway construction resources,the competition environment faced by railway construction enterprises is more complex.Promoting core competitiveness requires enterprises to fully understand internal resources,look at the international market,make more effective adjustments,and fully consider the adjustment of their own business philosophy in the market competition environment.The evaluation of core competitiveness is the basis for enterprises to adjust their management plans scientifically.It is also the main relationship between railway construction enterprises coordinating external resources and internal market competition in the current market competition environment.As the leading enterprise in the field of railway electrification construction in our country,China Railway Electrification Bureau is facing competition pressure from the international market.For all kinds of conflicts and contradictions existing in the operation period,it is more necessary to integrate internal forces and make full use of external resources on the basis of a sound core competitiveness evaluation system,so as to enhance the core competitiveness in the process of competition.Core competitiveness is the decisive factor affecting the fate of enterprise development and the potential of market expansion.The meaning of core competence includes the following directions: firstly,the available resources that can bring advantages in the competition of enterprises;secondly,the ability of enterprises to integrate and utilize resources in the market competition environment;thirdly,the quality of products and services and market reputation.Under the requirement of the core competitiveness promotion system,only by fully grasping the above three basic principles and making rational use of resources,enterprises will be able to form a stable comprehensive competitive strength in the stimulating market competition environment.This paper chooses China Railway Electrification Company as the target of core competitiveness evaluation research,uses SWOT analysis method to analyze the environment faced by China Railway Electrification Company,uses the method of combining single index evaluation analysis method with comprehensive index evaluation analysis method to construct the core competitiveness evaluation system of China Railway Electrification Company,and determines the weight values of each index respectively from management and comprehensive index evaluation method.Technology,competition and potential are compared with domestic and foreign electrified railway construction enterprises.The advantages and disadvantages of China Railway Electrification Company in core competitiveness are clarified.The advantages of China Railway Electrification Bureau in the current stage of development are low labor costs,but facing the international comparison with the same industry.There is a serious problem of insufficient technological innovation.At present,there are still unreasonable human resource management measures,market environment analysis and accurate positioning to be strengthened,and insufficient brand culture construction,which seriously restrict the development of China Railway Electrification Enterprises to enhance market competitiveness.Based on the above problems and the shortcomings that need to be strengthened continuously.Then it puts forward six strategies to improve core competitiveness,including perfecting modern enterprise system,defining enterprise strategic positioning,strengthening enterprise internal management,continuing technological innovation,strengthening enterprise culture construction,and emphasizing personnel training.