The Development Of Recreational Agriculture In Guangxi Province

Leisure agriculture is a novel crossed industry of modern agriculture and tourism of great development potential. This paper summarizes domestic and foreign research status of leisure agriculture, makes analysis on a case study of Hezhou leisure agriculture development in view of development status, existing problems, and development strategy, and concludes existing problems and development strategies for Guangxi leisure agriculture development. Research results are listed as follows.(1) Leisure agriculture in Hezhou Guangxi begins to take shape with focus on local leisure agriculture competitive product development to have formed a series of leisure agriculture products and marketing channel. Hezhou leisure agriculture development has made preliminary achievements.(2) Hezhou enjoys a competitive edge in geographic location, natural resources, agricultural basis, ethnic resources, source market and development opportunities for the development of leisure agriculture.(3) Hezhou leisure agriculture development follows government leadership enterprise independent management strategy, image strategy, market development strategy, product diversification strategy and human resource strategy.(4) Development measures are proposed in line with Hezhou leisure agriculture development tendency. First, unified layout and reasonable planning. Second, adjusting measures to local conditions and giving priority to features. Third, enhancing promotion by means of marketing. Fourth, expanding investment and financing channels and establishing perfect funding system. Fifth, strengthening talent training and introduction and improving practitioner quality. Sixth, equal importance attached to leisure agriculture resource exploitation and protection.