The Application Of The Balanced Scorecard In Corporate Strategy

With the continuous development of manufacturing industry in our country,the production and business operation mode has been gradually out of the "processing factory" model,to form the new mode of "design,production and service".Under the new mode,strategy formulation,choice and implementation of each enterprise the focus of attention.The emergence of the balanced scorecard is provides an important strategic management model for the enterprise.Although the examples of successful application in domestic enterprises,especially manufacturing industry also not many,but many enterprises in the aspect of strategic management is gradually applied the relevant ideas and methods.Taking N company as an example the application of the balanced scorecard in enterprise strategy study,first of all,through the analysis of the application in the enterprise,made clear the ideas of the balanced scorecard application,process and scope;Secondly through in the enterprise application design,completed the establishment of enterprise strategy,to create and develop the balanced scorecard strategy map;Finally,support the implementation of the plan to achieve the strategic goals of the enterprise.In N company,for example,of course,the study of the balanced scorecard and a lot of shortcomings,but represented by N the company has a strong reference of the application of form a complete set of small and medium-sized manufacturing enterprises,the hope can effectively help more enterprise through the balanced scorecard strategic management.