Research On Buliding Brand Of Tian Jin Port H Company

Tianjin port H Company is founded in 2009. Since it is established, Tianjin port H Company has achieved great development. But at the same time , it faces much pressure from many aspects. firstly, it is located in Bohai Economic Rim, but more than 60 port are also located in Bohai Economic Rim. Meanwhile much more companies engage in loading and unloading services, especially some posts around Tianjin port H Company,so there is fierce completion between them. Secondly Now the Country actively promotes the transformation of economic growth mode, from export to the coordinated development of export, consumption and investment, which brings some impacts to Tianjin port H Company. Thirdly the export environment is not stable,the market environment and policy environment, such as price fluctuations, tax rebate policy changes and anti-dumping, etc. Finally some other general cargo wharfs belonging to Tianjin Port Group Co., Ltd and Lingang Port located in BinHai new area have the same client and economic hinterland. Above all bring resistance to the good development of Tianjin port H Company, so how to get rid of pressure and Enhance core competitiveness is the main task to the Tianjin port H Company.In the modern enterprise management, the brand is becoming increasing important to make the best of enterprise resource and how to create brand is more important.Tianjin port H Company sums up much experience in daily operation, and its accessory equipments are one of the very best in the same industry, so Tianjin port H Company must find a new way to benefit from these resources. According to a large number of relevant documents about Port Development and its conditions,creating brand is a very effective way to make use of own resources. The article is intended to help Tianjin port H Company to gain a competitive advantage by exploring a route to create brand.