Competitiveness Research Of Guangxi X Port

Port development is becoming an important signal of economic and social development level for one country or district. This paper choose X port as the subject to investigate, It is of great significance to establish the competitiveness strategies.Using the theory of PEST and the "Five Forces Model" to analyzed the macro and industry environment, and with the method of value chain model discussed the internal environment further, including market operation, production, pricing, service and other basic activities and human resources management and corporate culture status, technical innovation and procurement, infrastructure and other support activities,to found it's competitiveness status.then,used SWOT and market positioning to classified and summarized, Obtained X port's strengths and weaknesses, opportunities and threats.Finally, this paper put forward the solutions from Corporate strategy, proposed to use of vertical integration strategy as corporate level strategy, use of Optimal cost provider strategy and competitive co-operation as Competitive Strategy, then through adjusting the organizational structure, developing human capital and building reasonable infrastructure, which expected to offer guidance for the strategic adjustment and long-term development ofⅩport.