Research On The Strategies Of YT Port Company

With the economic development and social evolution, as the first pass out of the portcargo, role in the national economy has been far more than in the past, in the wave ofeconomic globalization and regional economic cooperation, to play in terms of resourceallocation and material circulation an increasingly important role. Chaozhou City, YT is thefirst deepwater port public dock eastern region, follow the Guangdong ProvincialDevelopment areas east and west wings and the formation process of industrialization needs.Early completion, the strong support of the Shareholders of supply, the company’s productionand operation achievements made a good start, but the company set up a short time, thestrategic positioning is not clear, the choice facing the direction of development, how tooptimize the allocation of resources, how to maintain the core competitiveness and otherissues. Based on the combined analysis of practice on the use of the relevant principles ofstrategic management theory, using the method of the five forces model, SWOT, PEST andvalue chain analysis, in the port of YT companies face internal and external strategicenvironment of a comprehensive and detailed After the proposed implementation of thenecessity and the specific embodiments of competitive strategy, with practical guidance is ofgreat significance for the future development of the company’s YT.Based on the full market research and data collected on the basis of qualitative andquantitative analysis of the combination of methods, summarized YT port companies toenhance the core competitiveness strategy, and propose effective ways to achieve strategicand security measures. Firstly, a literature review, describes some of some of today’scutting-edge research at home and abroad on port competitiveness strategy, introduced on YTport ’s research background and significance; then using the PEST analysis from political,economic, social, cultural, technical four analyzes the impact of macro environment on theport of corporate strategy, using Porter’s five forces model to analyze the company’s industryYT ports competitive environment, opportunities and threats to resolve the company iscurrently facing; through YT port status and the presence of production and managementcompany focus on analysis, problem resolved company ’s core competencies and currentstrengths and weaknesses; based on the above analysis, combined with the company’s overalloperations of the port YT carried out a survey and data collection systems thinking and todetermine the company’s development goals and market position, combined with strategicenvironmental analysis of the situation, from the port layout, hardware conditions, the soft environment, supply and other aspects, the choice of economic resources, infrastructure, andother aspects of the collection and distribution conditions YT port company’s competitivenessas a major factor, and lock key competitors, strategic analysis proposed YT port ’s corecompetitiveness, the development of the company’s competitive strategy plan.This paper analyzes the research on the competitiveness of companies YT port frominternal cost control, human resources, optimize and improve the overall logistics chainadvantages and other aspects of the implementation of safeguards YT port company’s strategyto ensure the smooth implementation of the YT ports competitive strategy, thus promote thehealthy and sustainable development of the company. Meanwhile, we hope not only to studyin this paper to solve practical problems the company, but also for the future of GuangzhouPort Group "going out" strategy provides a valuable reference.