Yitai Group's Development Strategy Research

With the development and changes of The Times,human economic and social demand for resources and dependence on more and more high.This leads to the resources and the environment such contradictions increasingly acute,the sustainable development of human beings has received the serious challenge in the future.To find out a sustainable human society's development,the environment optimize the development of new ideas,make the development of resources and the environment contradiction no longer,and the people's standard of living environment optimization can continue,it has become the current hot issues of common concern to the various countries around the world.Coal resources are valuable non-renewable resources,the world industrial revolution is dependent on coal resources to promote the coal industry enterprises since the founding of China for China's economic construction,social undertakings made a great contribution,it can be said that today's world development Patterns,coal energy is still one of the world's leading energy,a long time important position is the other energy can not be replaced.The healthy development of China's coal enterprises is related to the sustainable development of China's economy and society,related to China's energy security and economic security.Since 2012,the coal industry ended the "Golden Decade",the development in trouble,the main operating indicators showed a downward trend,a sharp drop in corporate profits,and even the industry-wide loss of more than 90% of the situation.In 2016 the State Council issued a coal industry "to capacity" policy,the next 3-5 years to reduce coal production and coal mines.To cope with the downturn in the market,the production and operation of the unfavorable situation,and to implement the production capacity policy,the coal industry must speed up the supply side of the structural reform,to explore the new normal development strategy.Based on the theory of development strategy and enterprise strategic management theory,this paper analyzes the external and internal environment of Yitai Group in detail,discusses the necessity of Yitai Group's enterprise transformation and industrial upgrading The On this basis,through the SWOT analysis of the Yitai Group analysis,to identify the development process of enterprises facing external opportunities and threats and internal strengths and weaknesses,combined with business strategy objectives,to determine the development strategy for Yitai Group,That is,the coal industry-based diversified development strategy and vertical integration strategy,and put forward the implementation of recommendations and safeguards.Based on the actual situation of Yitai Group,this paper has a strong practicality and has some practical significance for the sustainable development of Yitai Group.At the same time,it provides some reference for the formulation and implementation of other large coal enterprises' development strategy.