An Empirical Study On The Relationship Between Brand And Regional Economic Growth

With the economic development and the progress of the times,in order to get long-term stable development,enterprises do not simply rely on lower costs and the price,they need to take the brand strategy.If a region can establish a high degree of brand awareness,and do a good job in brand building work,it helps to improve the competition of enterprises and the region's comprehensive competitiveness.With the market economy more developed in the modern society,the brand and brand value can not be ignored,the brand can bring immeasurable premium effect after its formation,the brand not only means regional characteristics,in the long term,it can also promote the region economic growth and development to a large extent.With the gradual integration into the world market economy environment,people's ideological level has also been significantly improved,we more and more deeply appreciate the status and role of the brand and we also aware the important role of the brand in the region and even in the national economic development.From the growth and development of China's brand enterprises,we can summarize that the brand is conducive to promoting regional economic growth,it can help enterprises and regions to establish a good image,and help adjust the regional industrial structure and rational allocation of regional resources,and continue to attract relevant industries gather in this region,form force to contribute their own strength to regional economic development.If enterprises,regions and even countries want to sustained and healthy development,they need to understand the situation,attach great importance to the impact of the economy in the brand area,and firmly establish brand awareness,and pay attention to brand building and nurturing in the actual work,to the implementation of brand strategy,play the brand pulling effect on the regional economic growth.A successful brand will play a series of linkage effect,it can not only lead to the rise of regional related industries but also can promote the rational allocation of regional resources,the formation of industrial agglomeration,so as to help regional enterprises development and the overall promotion of regional economic development.However,the cultivation and development of regional brands can not be accomplished overnight,it is a long and complicated and arduous project,which requires the government,enterprises,and social third-party organizations to work together.In all aspects of brand building,the three parties should play their own functions,contact closely and communication,at the same time they also need torestrict each other.Firstly,this article elaborates the brand related concepts and theory,which lays the foundation for the further study of the paper.Secondly,the article analyzes the influence of the brand on the regional economic growth from the internal and external role of the brand.The internal function is mainly explained from the aspects of overall optimization,external scale and spatial agglomeration,and the external role is analyzed by the correlation and external diffusion.Thirdly,combined with the data obtained from the relevant brand of 12 league cities in Inner Mongolia,it is necessary to study whether there is a correlation between the brand and the regional economic growth by using the simple linear correlation coefficient of Pearson in statistics.The statistical analysis shows that the there is a positive correlation between them,that is the former has a strong explanation on the latter's In addition,in order to explore the contribution of the former to the latter further,this article also uses the analytic hierarchy process to construct the index system used in the calculation,calculates this specific value,so as to clarify the brand's leading role and impact.