Research On The Dong Ting Lake Ecological Economic Region Construction Of Regional Agri-product Brand

Region Agri-products brand is shared by plenty of enterprises within a certain area of intangible assets, provide companies enormous economic and social benefits, it is result to the development of industrial clusters inevitable product. Industrial clusters and regional brands depend on each other, promote each other, it is the mainstream of the economic development in the world today, a strong power to promote the development of regional economy and industrial. Regional agri-product brand is the necessary result of modern agricultural regionalization, Characteristical and Seale,at the same time,building regional agri-product brand is the important means to achieve agricultural brand management, to improve the agricultural competitiveness, to increase income of farmers.Ecological Economic Zone of Dong-ting Lake as the land of plenty has abundant natural resources, with the advantage to create a regional brand Agricultural product. However, the current status of the construction of Agricultural products in Ecological Economic Zone of Dong-ting Lake brand has a big gap compared with the same brand at domestic and abroad on the Agricultural products regional brands in its sales volume, market competitiveness. In order to develop the agricultural economy better, this paper drawing on the experience domestic and international regional Agri-products of brand building, based on the analysis of the status of in the Ecological Economic Zone of Dong-ting Lake of regional Agri-products brand of building, the consumer’s point of view, through the establishment of consumer based brand-equity model for regional brand building Agricultural products related factors were analyzed information collected through questionnaires, analysis of the results obtained and the relevant findings provide suggestions for the ecological Economic Zone of Dong-ting Lake regional Agri-products in brand building.