The Brand Pull Mechanism Of Economic Growth And The Positive Research On It

It is the Brand-Economic Age in the 21st century. Inevitably, the brand economy takes consumers as the guidance, whose demand fulls the economic growth. But looking through the fundamental researches of the economic growth of Classical Economy Growth Theory, Neoclassical growth theory, and New Economic Growth Theory, we find that these theories all put their key-point researches on output fields to study the pushing effects of economic element input to economic growth. This kind of Supply-Push economic growth mode could be feasible under the shortage economy condition. However, under economic surplus condition, economy growth theory should transfer its research center (or direction) from Supply-Push Mode that economic element input fuels economy growth to Demand-Pull Mode that consumers' demand fuels economy growth in economical globalization tendency. And the consumers' demand-pull comes from brand instead of Tax revenue and monetarypolicy.The main aim of this paper, just as follows,1. Explaining from brand economic angle, it is confirmed that Brand-Pull Mode should be chosen as the Economic Growth Mode of a country under economic surplus condition.2. This paper proves that the brand has the outstanding contribution to the economic growth by real diagnosis method. Based on the research of massive brands data material, we could find that national economic potentiality is close corrective with the quantity and quality of famous brands in the country.3. This paper proposes the brand-strategy of developing brand for enterprises in china. We should use different brand category strategy to win in the competition.This paper's writing has used four research techniques, as follows,1. Standard analysisThis paper analyses the mechanism of brand economic pull in Chinese economic growth form the angle of brand economics.2. Real diagnosis analysisAccording to mass data materials, it analyses the brands' contribution from different angles of domestic and foreign. 3. Synthesis comparison analysisFind out the relationship between the economic power, quantity of famous brands and brand's life.4. Structured analysisResearch on the structural condition of every parts on the whole.The purpose of this paper, just as follows,One is to discuss which Economic-Growth Mode should be chosen by a country under economic surplus condition.Two is to prove a Brand-strategy of developing brand for Chinese enterprises as well.