The Regional Economic Growth Study On The Brand Perspective

With the development of the brand，brand in the process of the development ofregional economy plays a more and more important role. The brand can promote theregional economic development level，and create the mainstay industry in the region，and promote the adjustment of the regional industrial structure， and achieve theoptimization of Regional industrial structure. So the brand can the development ofindustrial agglomeration in the region. The brand can strengthen the regionalcompetitive advantage，and optimize the allocation of regional resources，and achievethe coordinate development of regional economic.The article firstly give an account of the brand concept and the brand developingprocess，and introduce the related theory about the brand and regional economicgrowth. In the basis of the above analysis，the article analyze the mechanism that thebrand promote regional economic growth. And the mechanism include the internaland external mechanism，the internal mechanism include the overall optimizingmechanism and the external scale mechanism and the spatial concentration.Meanwhile，the external mechanism include the related mechanism and the pervasionmechanism. And the article analyze two different type of mechanism that the brandpromote regional economic growth. At last，according to the data that the WorldBrand Lab published the most valuable brands，we make the empirical study on thedegree that the brand influence regional economic growth. The result is that the brandvalue creation and economic growth has a significant and positive correlation，and thebrand can promote regional economic growth. So in order to achieve the regionalcoordinate development，we must carry out the brand strategy．...