Study On The Regional Integration Strategy Of Shandong Coastal Sports Tourism Based On SWOT-AHP Model

Coastal sports tourism is relying on the coastal natural resources,sports facilities,sports festivals and sports events in the coastal city of coastal areas or to carry out the sports as the core,to fitness,leisure,Adrian,travel for the purpose of physical activity.The integration of regional tourism development under the situation of economic globalization is a new mode of development of regional economic integration,is a higher level of regional tourism economic development,tourism development is the only way which must be passed under the sustainable development strategy of our country,also is the inevitable choice of coastal Shandong Peninsula Tourism Education development.This paper adopts literature data method,expert interview method of qualitative analysis of SWOT integration development of Shandong coastal sports tourism,found that the integration development of Shandong coastal sports tourism traffic in the geographical location,and inter city traffic connection degree,large area by area economic ties,differences of coastal sports tourism products complementary,overall tourism market has advantages,there are disadvantages in equilibrium,the economic development of the region,between the balanced development of sports tourism,regional cooperation mechanism,regional core driving ability,there are great opportunities for development in the policy environment for the development of the tourism industry,to support the development of regional tourism integration,etc.,but faced with competition for tourists competing for resources and negative uncontrollable factors,institutional barriers,cooperation and single subject The challenge of tending to formalization.Then,the quantitative model of SWOT-AHP using a questionnaire survey method,The conclusion is that the integrated development of Shandong coastal sports tourism should take the internal and external challenges of ST development strategy.Based on the ST development strategy for integrated development of Shandong coastal sports tourism put forward the following suggestions: to establish a self coordination mechanism between the government,to break the current administrative barriers;the establishment of seven city of benefit sharing mechanism,reduce the development of coastal sports tourism Ruoshi shock;in-depth cooperation,to build a unified Shandong coastal sports tourism market;enrich the cooperation main body,the formation of Shandong coastal Sports Tourism Industry Association;the realization of the integration of seven city tourism destination of public services,enhance regional competitiveness;relying on the Qingdao and Weifang two regional core,promote the construction of the blue coastal sports tourism zone.