A Study On The Sports Tourism Resources And Integrate Development In Henan Province

With the development of economy, the improvement of living level and the changes ofconsumption concept, the way of life is being changed. To satisfy the needs of material at the same time,more and more people are advocating the way of leisure and healthy life style. People to traveling demandare also more and more intense. the traditional travel way has been unable to satisfy people in the growingneed. Sports tourism with its participation and experience performance give tourists a profound experience,so it is favored by the favour of people. Sports tourism has gradually become fashionable and get theattention of the countries all over the world. February twenty-two and twenty-three in2001,"the world ofsports and tourism conference" organized by the world tourism organization and the international Olympiccommittee was held in Barcelona city in Spain, sports tourism is a focus of attention of the tourism industryfollowing the ecological tour.Natural and cultural traveling resources are rich in Henan province, the advantage ofdevelopment is superiority. In recent years, the development of the successful paradigm, such as "jiaozuophenomenon","luanchuan mode","xixia experience", and so many of the emergence of tourism products,which provide the resources foundation and successful experience for the development of sports tourism.Especially, after the Beijing Olympic Games and Guangzhou Asian games being held successfully, thespirit of sports exerts a subtle influence on people’s values and life concept. People have an update of theinterpretation and experience about health, which gives an opportunity and good humanistic atmosphere forthe development of sports tourism industry in Henan province. Sports fitness tourism becomes the people’s pursuit of travel means. That changing form the mass tourism to the sports fitness tourism laid thefoundation for realizing the sustainable development of tourism industry in Henan province.First of all, this paper expounds the resources background and meaning of sports tourismevaluation, clears the resources thinking and content, determines the research methods and technical line,afterwards, the paper combed the research achievements of the domestic and international on sports tourism,evaluation of tourism resources, evaluation of sports tourism resources and integration and development oftourism resources, and understood relevant research progress. The part introduced the sports tourism, sportstourism resources and tourism resource integration, and other basic concept, elaborated the basic theory onsports tourism, such as symbiotic theory, the sustainable development theory, lifecycle theory and"diamond theory". The article takes sports tourism resources in Henan province as the object of research. Itintroduced the general situation, classification of sports tourism resources and development condition ofHenan province, and based on this, comprehensive the results of previous related research and thecharacteristics of the sports tourism, consult the opinions and suggestions of experts in sports, tourismindustry. The part chose the suitable indexes to build the evaluation index system of sports tourismresources, established evaluation model and used analytic hierarchy process and fuzzy mathematics method.It evaluated the sports tourism resources in Henan province through the qualitative and quantitative method,aim to provide the theory basis for the research of sports tourism. From the evaluation results we got thatthe sports tourism resources in Henan province got comprehensive evaluation score of7.4436, was thelevel3of sports tourism resources, which belonged to the excellent level. The article put forward thedevelopment strategy of sports tourism integration based on evaluation results and ASEB grid analysis inHenan province. Spatial layout is integrated while sports tourism resources is depth developed; sportstourism products is integrated while famous brand is created; tourist image is integrated while the regional competitiveness is promoted; the foundation facilities is integrated while tourist service system is improved;government regulation mechanism is integrated while the coordinated development of sports tourism areasis facilitated.