Research On Strategy Of The Development Of Coastal Sports Tourism Resources In Shandong Peninsula

Coastal sports tourism is a new type of tourism which is exciting and challenging. As the awareness of body-building has increased and strengthened, more and more people became interested in coastal sports tourism and it became a breakthrough of tourism. Shandong Peninsula has wide sea area, rich ocean resources, profound cultural contents and convenient traffic which contribute to the development of coastal sports tourism. As the material level has increased, the spiritual culture needs has increased too. Thus there exists coastal sports tourism as a branch of tourism which helps to cultivate taste, improve health, boost economy and the cross social function of sports and leisure tourism.The article has regarded Shandong Peninsula coastal sports tourism resources development strategy as a research object, adopted literary material law, interviewing methods, SWOT analysis to analyse the feasibility of Shandong Peninsula coastal sports tourism on the basis of economy, market and resources. And the research reaches a conclusion that Shandong Peninsula has objective condition to hold such tourism. Coastal sports tourism can increase the economic income of local area, promote the construction of ecological civilization, drive employment, improve the health conditions and meet the trend of international tourism development. With SWOT analysis, the result indicates that this area has a good development chance and condition, but there is a lack of personnel, management, feature and infrastructure. The development of coastal sports tourism is restricted because there is a lack of government control and professional management constitution. The article will offer some proposals from practical perspective to build development mode of Shandong Peninsula coastal sports tourism. Conclusions:1. Rich sports tourism resources, and bright development prospectsShandong peninsula is economically well developed, well located, with good traffic condition, profound culture background, rich coastal sports tourism resources, broad domestic tourist market, and stable foreign tourist market. Shandong Peninsula is seeing a increasing number of tourists currently. This paper suggests that the coastal sports tourism in Shandong peninsula should timely develop higher-level sports tourism products to attract more tourists.2. The institutional mechanism needs to be improved.The current development of coastal sports tourism resources in Shandong Peninsula shows that all cities in the area have developed sports resources in different levels, and built various attractive sports, and the common problems are, the not established marketing concept, the incomplete system mechanism, the lack of the specialized agencies of sports tourism management, the inadequate depth of resources development, the lack of sports tourism talents and so on.3. Based on reality, transform the modeThrough the SWOT analysis, the advantages of the development of coastal sports tourism resources in Shandong Peninsula far outweigh the disadvantages, since opportunities and challenges coexist, we should give full play to the advantages in the formulation of development plans and strategies, increase the investment, improve the infrastructure, overcome the backward of low service level, and grasp the opportunity of the Asian Beach Games, to further develop the coastal sports tourism, enhance the core competitiveness of the sports tourism, and get a head start in the competition with the surrounding similar alternatives in Shandong Peninsula.