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Xinbang Pharmaceutical Co., Ltd. Marketing Strategy Research

Posted on:2018-05-15Degree:MasterType:Thesis
Country:ChinaCandidate:L DuanFull Text:PDF
GTID:2359330518478974Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With continuous introduction of the national medical system standard policy,domestic large and medium-sized Pharmaceutical companies,pharmaceutical marketing,marketing strategy and marketing performance need to constantly changing to adapt to changes in the current pharmaceutical market supply and demand relations,new market marketing mode and marketing strategy has become a pharmaceutical The primary task for the sustainable development of enterprises.In market competition how to set up completely in practice and theory of marketing oriented marketing idea,the implementation of positive with market demand oriented marketing strategy,develop become a major issue of Xinbang Pharmaceutical Co.,Ltd.and other pharmaceutical enterprises must Solve,is the core content of this paper mainly studies.This article mainly for marketing theory system according to the proposed main problems existed in the marketing strategy of Xinbang Pharmaceutical Co.,Ltd.,around Xinbang Pharmaceutical Co.,Ltd marketing Strategic development goals,according to its marketing status and changes in demand,market planning,overall planning,especially the Xinbang Pharmaceutical Co.,Ltd.marketing strategy is the core of the optimization measures,to other enterprises with a certain reference value.
Keywords/Search Tags:xinbang company, the medical marketing, the preseription, marketing strategy
PDF Full Text Request
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