| With the progress of science and technology, the development of world economyand people living standard rise, nerve electric physiology medical device productsbegan to walk into the lives of Chinese people.Is big consumers of medical equipmentin China, the market potential is tremendous, development situation is good,especially in recent ten years, nerve electric physiology medical instrumentdevelopment is rapid, plays the irreplaceable role in health care.Nerve electricphysiology medical equipment products are developed for nearly10years of anemerging field, from the point of view of development trend, nerve electricphysiology medical engineering is one of the main development direction for thehealth care industry, can spread like monitor, home blood pressure to every hospitaland family. Therefore, research on neural electric physiology of medical device inmarketing model is of great significance.At present, a lot of medical apparatus and instruments sales all adopt the methodof marketing, the characteristics of this kind of sales approach is exaggerated productfeatures, sales of short-term profits. Will not the consumer groups in the whole salesprocess, do not understand customer needs, each other, also did not exist somenecessary communication, then it was hard to motivate the seller for the sales ofproducts produced consumer impulse. Therefore is necessary for medical devicesindustry sales model of innovation. H company as a domestic famous professionalresearch, development, production and sales of nerve electric physiology productsof high-tech enterprises. After more than ten years of development, has become oneof the leading enterprise in the field of domestic nerve electric physiology. Nerveelectric physiology plays an important role in business.Nerve electric physiologyresearch H company, therefore, medical apparatus and instruments product marketingmodel is also very necessary. At the same time, H company has certainrepresentativeness in the aspect of medical equipment products, therefore, this articletakes H nerve electric physiology medical equipment products of the company as theresearch object. This article takes H company nerve electric physiology of medical equipmentproducts as the research object, introduces the H company nerve electric physiologymarketing model present situation and existing problems of medical equipmentproducts.On this basis, the SWOT analysis method, analysis of the development ofthe enterprise environment.Finally, the article puts forward the H company nerveelectric physiology medical equipment product marketing strategy, theimplementation of the hope that through this article research, nerve electricphysiology medical instrument for H company product marketing strategyformulation and implementation has certain guiding significance. |
