A Study On Construction Of The Intelligent Tourism Service Platform Based On Big Data In Zaozhuang City,Shandong Province

With the coming of mass tourism era,smart tourism has been increasingly concerned by tourism related personnel.The wide application of Internet,cloud computing and big data technology makes it possible to build smart tourism service platform based on big data.In this paper,the connotation of wisdom tourism and big data are summarized,taking Zaozhuang city as the research object,the current situation and problems of the wisdom of tourism service platform in Zaozhuang were expounded.The analysis of the construction feasibility,the wisdom of Zaozhuang city tourism service platform for big data advantage,demand,social and economic benefits and other aspects based on the wisdom of tourism and construction service platform for Zaozhuang city model attempts to model around the wisdom of tourism management,marketing and services in three areas to build six major tourism application service platform,special tourism data application system construction of different functions,each application subsystem relying on big data duties,making big data really apply to the wisdom of tourism,effective the wisdom of tourism data storage and analysis,data analysis and processing results for the government,tourism enterprises,tourists,etc.Stakeholders provide decision reference and data sharing.Finally,countermeasures are put forward for the promotion of smart tourism service platform in Zaozhuang City,so as to promote comprehensive,coordinated and sustainable development of Intelligent Tourism in Zaozhuang City.In view of the frontiers of the current research field and the expertise involved in the related technical fields,the paper introduces some related terms and technical terms,and then combs the characteristics of tourism development in Zaozhuang,analyzes the influencing factors of the construction of Zaozhuang Intelligent Tourism platform,and puts forward the model of the platform construction.The research content of the thesis is divided into six parts.This article is divided into six parts:The first part is the introduction of the paper.The background significance is expounded from two aspects of theory and practice.A summary of smart tourism platform construction at home and abroad and the research ideas,research methods and research framework are put forward.The second part is a brief description of big data,intelligent tourism,intelligent tourism service platform and large data related technology,related theories and so on,and summarizes the relationship between Intelligent tourism and big data.The third part expounds the general situation of tourism development in Zaozhuang city.The development results and existing problems of intelligent tourism analyzes the influencing factors of the construction of Zaozhuang Intelligent Tourism Service Platform.It establishes the platform evaluation index system,and builds the Intelligent Tourism Service Platform based on big data in Zaozhuang city from the aspects of feasibility,demand,social benefit and economic benefit.The analysis is made on the basis of the construction of the Zaozhuang Intelligent Tourism Service Platform and the related factors of the platform construction are analyzed.The fourth part puts forward the overall model framework of Zaozhuang Intelligent Tourism Service Platform Based on large data,puts forward the core content of the construction scheme,and applies the example to the platform special application subsystem.The fifth part puts forward relevant countermeasures to the implementation path of Zaozhuang Intelligent Tourism Service Platform based on big data so as to ensure that the big data service platform is truly applied to the service,management and marketing of intelligent tourism,and play a role.The sixth part is the conclusion and prospect,and puts forward the shortcomings of the paper and the direction of improvement,and further advocates the application value of tourism big data in smart tourism service platform.